Bassano studio

Long before Maurice Seymour in Chicago and Max Dupain in Sydney and Melbourne glamourised ballet dancers for the benefit of the entrepreneurs marketing the Ballets Russes de Monte Carlo, early 20th century dancers were similarly glorified in the London studios established by Alexander Bassano.The society photographer who had taken the portrait of Lord Kitchener for the World War One recruitment poster, Your Country Needs You, had retired, however, by the time the ballet portraits were taken (1910-1920) his studio had been relaunched as Bassano Ltd, Royal Photographers, at 25 Old Bond Street, London. In an exhibition, Ballet in Focus, the National Portrait Gallery in London is exhibiting Bassano portraits along with some from a newly acquired portfolio from 1913 by E.O.Hoppé.
On the left, a photo of Adeline Genee taken in 1916. More photos in Gallery/Vintage. All images are courtesy National Portrait Gallery, London.
The exhibition continues until July 24, 2011.